Unlocking the Power of GA4: The Impact of Converting After July 1st, 2023! 

2 Min Read

Google Universal Analytics (UA) was a powerful tool for tracking website traffic and analysing user behaviour. However, it was sunset on July 1, 2023. What does this mean? 

It means that new data will no longer be collected in UA properties and existing data will eventually be deleted.

If you are still using UA, it is important to migrate to Google Analytics 4 (GA4) as soon as possible. GA4 is the successor to UA and it offers a number of advantages. Our top 3 reasons are:

If you have not migrated to GA4 before July 1, 2023, you will lose the ability to collect new data in UA. You will also be unable to use the new features that are available in GA4.

The Contact Hub can help you transition from UA to GA4. We can complete your conversion using Google Tag Manager (GTM), set up your GA4 property and configure your tracking tags.

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Other benefits of converting to GA4:

If you are still using UA, I urge you to migrate to GA4 as soon as possible. The benefits of GA4 are clear and the deadline for conversion has passed. Let’s discuss your conversion from UA to GA4 today.