Unlocking the Power of GA4: The Impact of Converting After July 1st, 2023!
Unlocking the Power of GA4: The Impact of Converting After July 1st, 2023!
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2 Min Read
2 Min Read
Google Universal Analytics (UA) was a powerful tool for tracking website traffic and analysing user behaviour. However, it was sunset on July 1, 2023. What does this mean?
It means that new data will no longer be collected in UA properties and existing data will eventually be deleted.
If you are still using UA, it is important to migrate to Google Analytics 4 (GA4) as soon as possible. GA4 is the successor to UA and it offers a number of advantages. Our top 3 reasons are:
Cross-platform tracking: GA4 can track users across different devices and platforms, giving you a more complete view of their behaviour.
Enhanced privacy features: GA4 is designed to be more privacy-friendly, with built-in controls that allow you to collect and use data in a way that respects user privacy.
New analytics features: GA4 offers a number of new analytics features, such as event-based tracking and predictive analytics.
If you have not migrated to GA4 before July 1, 2023, you will lose the ability to collect new data in UA. You will also be unable to use the new features that are available in GA4.
The Contact Hub can help you transition from UA to GA4. We can complete your conversion using Google Tag Manager (GTM), set up your GA4 property and configure your tracking tags.
Other benefits of converting to GA4:
Improved data accuracy: GA4 uses a more privacy-friendly data collection model, which means that you will have access to more accurate data about your users.
Enhanced insights: GA4 offers a number of new analytics features that can help you gain deeper insights into your users' behavior.
Improved reporting: GA4 offers a more flexible reporting system that allows you to create custom reports that meet your specific needs.
Future-proofed: GA4 is the future of Google Analytics, so by converting now, you will be able to take advantage of new features and improvements as they are released.
If you are still using UA, I urge you to migrate to GA4 as soon as possible. The benefits of GA4 are clear and the deadline for conversion has passed. Let’s discuss your conversion from UA to GA4 today.
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